Max Benjamin Launches Amalfi Collection at Maison & Objet Paris 2017
- innovadistribution
- Jan 23, 2017
- 1 min read
The brothers behind Max Benjamin invested €100,000 in a new range, in aims of boosting turnover to €5 million this year.
Inspired by the Italian coastline, Amalfi, Max Benjamin launches a new collection of candles and diffusers in three fragrances at Maison & Objet Paris 2017, targeting to boost sales in spring and the upcoming summer.
The Irish brand has grown substantially in recent years with turnover of €2.6 million in 2016 and €3.8 million in 2016. Max Benjamin secured a distribution deal with Italian design house Alessi last year and is being exported to markets like Italy, France, Germany and Austria.
In Ireland, Max Benjamin is stocked in stores including likes of Brown Thomas and Arnotts, Fortnum & Mason and Selfridges in London. Max Benjamin's luxury range of Ilum collection is also well-received in Japan and is looking to boost sales of the main line in markets like Singapore.
Max Benjamin has appointed Innova Distribution as their exclusive distributor for Singapore. The brand is targeting to launch in Singapore in February 2017.